When you smell something, you open yourself to a different level of the world around you. Not all things in Nature smell like flowers in spring, or my favorite, fresh cut grass… which actually smells like watermelon to me.
In certain enlightenment traditions they say “what you see is not what you see” because many people [...]
Scent is a fascinating thing. We normally think about it from the perspective of what we like and what we don’t like… but not really what it does.
Flowers use scent to attract critters that help the male flowers pollenate the female flowers… yes, all the world comes in gender. The next time you find yourself [...]
Using natural products is beneficial for keeping your body in good working order, but it’s even more important for the health of your children.
Children just don’t have the same level of tolerance for many things. They are more vulnerable because their immune systems are not as developed, their bodies are metabolizing much faster, and they [...]
As a consumer, you are constantly bombarded with what look like a lot of choices. You can scratch your head in bewilderment at how many possible “choices” you seem to have.
The problem is you don’t usually get to choose a product. You only get to choose the packaging. Do you know why? Because the ingredients [...]
One of the reasons I created Florapathics was because I was really tired of not being able to find products without toxic ingredients. Propylene glycol and parabens are so over-used that they are showing up in breast milk. We have triclosan in hand sanitizer, supposedly to kill germs that are bad for us, but do [...]
This is a story about the power of scent. It’s the story I never tell…
I get asked all the time, usually at parties or social gatherings, how I got started as a perfumer. How was I able to build my own company all around natural scent? Usually I would find a way to give a [...]
Why does a scent become more than a scent?
The joy of being an organic perfumer is sometimes overwhelming. For me, immersing myself completely in the world of natural scents, invoking the qualities that I want my perfumes to convey, and then finding the resonant essential oil notes to create a symphony of pure aroma that [...]